Maximum Strength Black Bronzing Lotion Formulated for Immediate Long Lasting Results “Your tanning plateau has met its match! Die Hard Black’s™ supreme darkening formula will take you to new tanning heights…No need to wait, get dark and stay dark starting now. Melanobronze™ will stimulate melanin activity to help you achieve optimum color, faster. We are extremely Die Hard about your color so you don’t have to be!”